David Kelley has shown much insight to the future of design, where his presentations show designs that is more focused around humans rather than the hardware. He does much research into what consumers want and focuses more towards it.
The Prada store in New York, such that the whole store has been redesigned suitable for what consumers would want. A few examples would be the staff devices in the store where products can be scanned in and the products would be shown on a screen wherever in the store. Another example would be the Liquid Crystal display changing room, where in a touch of a button would changed the whole clear glass would go "dark". These few examples just show how David has redesigned the way that consumers shop and enhance their buying power.
Watching this video has shown me how fast technology is growing and us as designers must keep up with the world.
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